conference usa

/ brand redesign
/ Modular Logo Marks
/ Custom Letter Glyphs
/ Color Design
/ Font design & Matching

A collage of sports scenes with an American football game and a basketball game, featuring players in action and a large USA logo at the top.

Conference USA sponsors competition in 19 sports – eight for men (baseball, basketball, cross country, football, golf, tennis, and indoor and outdoor track and field) and 11 for women (basketball, beach volleyball, bowling, cross country, golf, soccer, softball, tennis, indoor and outdoor track and field, and volleyball). 

CUSA asked us to elevate and modernize their existing brand. From new powerful color choices, to an array of tweaks to the logos, and even creating a custom font that matches the new brand, this is one the LGND is very proud of.

“No limits on us”

Design sketches and logo for USA Conference with stylized text, star elements, and color palettes.
Guide showing different logo variations for USA Conference, including full logo, primary logo, color options, and Stark icon, on a black background.
Color theory chart showing squares and rectangles with labeled primary colors in upper right section, categorizing colors as primary or accent with examples of blue, red, green, and light blue.
Graphic design showcasing custom typography, example text blocks, and headline samples with colorful styles, on a dark background.
Graphic showing various sports team logos and icons for the USA sports icon library, including football, basketball, soccer, volleyball, baseball, golf, and a winged shoe, with school color examples and a color swatch at the bottom.
Football game on a field with players and coaches. Crowd on the sidelines, some holding banners. The field has 'USAA' logo and yard markers.