RL12 (Rimach Lamb 12) was founded by Renato Rimach and Michael “Chop” Lamb with one mission: to build sport-driven brands through discipline, creativity, and belief.
The “12” pays tribute to La Doce — the hinchas (fans) whose energy and passion push their teams beyond limits. At RL12, we channel that same devotion into every project we create.
We don’t chase trends. We build brands that outlast them. By combining creative precision with the mindset of sport, we help athletes, teams and sports companies grow stronger with every rep.
Who We Are /
/ Discipline over chaos
/ Process over ego
/ Belief over hype
/ Integrity
/ Partnership
/ Balance
/ Legacy
Our Values /
Our promise /
We show up daily. We refine the details. We move forward with purpose. Because consistency wins both on the field, and in brand.
THE MEANING BEHIND THE NAME /
RL12 stands for Rimach/Lamb 12 as the union of two creative leaders: Renato Rimach and Michael Lamb. But, it is also a tribute to La Doce, the 12th Man. Those die hard fans who never stop believing in their team.
Their energy and passion inspire everything we create. At RL12, we channel that same devotion into every brand we build.
For us, “12” is not just a number, it is a symbol of discipline, belief and community. It reminds us that no one wins alone on the playing field, in business, or in creativity.