WE BRAND SPORTS.

We help athletes, teams, and sports companies build enduring impact through strategic clarity, bold creative, and consistent execution.

Start Your Ritual

At RL12 (Rimach Lamb 12), creativity is a ritual and belief is our fuel. Inspired by La Doce — the spirit of the fans who never stop believing — we show up every day for our clients. We build brands that move people: visually, emotionally, and culturally.

We partner with athletes, teams, and sports companies who believe in craft, consistency, and connection. Through brand development, custom websites, content production, social media management, and strategic consultation, we help our clients compete off the field — and win attention, loyalty, and growth.

OUR clients +

  • An indoor gym area with a marked turf space that has a hopscotch pattern, three red agility hurdles, a black padded block, a water bottle, and other fitness accessories on the sides.

    PRO SPORTS PERFORMANCE THERAPY

    / Brand Discovery & Strategy
    / Visual Identity System
    / Brand Guidelines & Toolkit
    / Merchandise Concepts
    / Brand Foundation for Web & Marketing

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  • Group of football players on a field practicing drills with one player throwing a football.

    Performance Kicking Academy

    / Brand Identity & Visual System
    / Custom Website Design & Development
    / Integrated Registration & Payment Tools
    / Branded Communications Setup
    / Launch Strategy & Social Assets

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  • A football game scene at a stadium with players on the field, coaches, and spectators on the sideline. The field has an 'AUS' logo at the center and the logo of the NFL's San Francisco 49ers near the 50-yard line.

    Conference USA

    / Brand Redesign
    / Modular Logo Marks
    / Custom Letter Glyphs
    / Color Design
    / Font design & Matching

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  • A collage of photographs from a photography and video shoot, featuring people being directed by photographers and videographers, studio lighting, a green screen, a sports team photo shoot with women in soccer uniforms, and people preparing and taking photos in a locker room and studio setting.

    Dallas Trinity FC

    / Media Day Production & Management
    / Photography & Videography
    / In-Game Content Creation
    / Custom Graphics & Design Systems
    / Creative Strategy & Client Communications
    / In Stadium Video Assets
    / National Broadcast Video Assets

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  • Collage of men outdoors at a sports field, wearing athletic apparel and accessories, some posing with confident expressions, and a woman with sunglasses in the background, bright sky, and trees.

    Dallas Cowboys

    / Campaign Video & Photography
    / Merchandise Marketing Assets
    / Sponsorship Content & Activations
    / Schedule Release & Holiday Campaigns
    / Creative Direction, Production & Project Management

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